SEO optimization techniques

 develop a website and keep it updated;

add new content to it when necessary;

apply SEO optimization techniques ;

optimization of images, keywords, and more - to generate more organic traffic;

create several projects with different objectives - like a blog and a virtual store at the same time;

increase page loading speed ;

lower costs for updating and maintaining the website, among others.

All this contributes and favors the user experience, at the same time that it facilitates several resources for the effectiveness of your strategies.

WordPress is the platform that calmly leads the CMS market worldwide, but there is also Drupal, Joomla, Blogger (from Google), Wix, and others.

Engagement

The engagement in Online Marketing can be translated as the level of identification and emotional connection with customers and prospects with a product or service.

It can be measured according to the times or places where there is an interaction between users and the company. This serves to:

determine the quality of interaction between the brand and the audience;

understand what products or content they like to see;

measure the level of identification they feel with some materials;

have user feedback for the brand.

Loyalty

Customer loyalty is all those actions and strategies that seek to provoke, durch online marketing agentur nürnberg, that customers return to consume products and services they have already purchased.

This has multiple benefits in addition to the evident increase in the company's sales, such a

retain customers;

lower customer acquisition costs;

obtain more resources to cover expenses or generate new business opportunities;

become an authority in the area;

get data from loyal customers to be more competitive;

that users become ambassadors and propagators of the brand.