Growth hacking is an SEO agency

 Making a literal translation of the term, it can be said that Growth Hacking is equivalent to “learning growth habits” and it is an increasingly necessary Konzept für online marketing agentur nürnberg in general. 

It can be said that the main intention of Growth Hacking is to find ways to develop business. And it is that this refers more to a group mentality than to a specific strategy or practice. 

However, to apply it correctly, you must pay special attention to 3 main points:

creativity;

automation;

experimentation with data analysis.

KPIs

The Key Performance Indicator or key performance indicators are metrics on various actions and areas, to identify the effectiveness of a strategy or action in Digital Marketing.

It is very common to see that professionals think that any metric is a KPI. And the reality is that it is not. The KPIs are relevant indicators for your business and your goals.

There are different types of KPIs, according to their level of importance. For example:

Primary : leads, CAC, conversion rate, total income, traffic, among others.

Secondary : cost of each lead in the different stages of the sales funnel, subscribers to a blog, recurring visitors, cost per visitor and subscribers to a newsletter.

Practical : bounce rate, pageviews, Pagerank, most searched keywords, most read content and more.

SEO optimization techniques

 develop a website and keep it updated;

add new content to it when necessary;

apply SEO optimization techniques ;

optimization of images, keywords, and more - to generate more organic traffic;

create several projects with different objectives - like a blog and a virtual store at the same time;

increase page loading speed ;

lower costs for updating and maintaining the website, among others.

All this contributes and favors the user experience, at the same time that it facilitates several resources for the effectiveness of your strategies.

WordPress is the platform that calmly leads the CMS market worldwide, but there is also Drupal, Joomla, Blogger (from Google), Wix, and others.

Engagement

The engagement in Online Marketing can be translated as the level of identification and emotional connection with customers and prospects with a product or service.

It can be measured according to the times or places where there is an interaction between users and the company. This serves to:

determine the quality of interaction between the brand and the audience;

understand what products or content they like to see;

measure the level of identification they feel with some materials;

have user feedback for the brand.

Loyalty

Customer loyalty is all those actions and strategies that seek to provoke, durch online marketing agentur nürnberg, that customers return to consume products and services they have already purchased.

This has multiple benefits in addition to the evident increase in the company's sales, such a

retain customers;

lower customer acquisition costs;

obtain more resources to cover expenses or generate new business opportunities;

become an authority in the area;

get data from loyal customers to be more competitive;

that users become ambassadors and propagators of the brand.